The world is experiencing a digital transformation where buyers and sellers are moving online in record amounts. The only question business owners should be asking now is, “how can we attract visitors?”
Like most people, when looking for something online, you will Google it and look through the results to find the information you’re looking for. According to research, the top five web results on Google captures 67.6 percent of the clicks, making it critical to appear on the first page of results.
If you’re looking to increase your web visibility, keep reading to discover why SEO is important and how it can help grow your digital presence today.
1.Increases Online Visibility
The number one goal for any online business is to increase its chances of being found by consumers online. This is typically done through two avenues:
- Or Organic
You can pay for your business to appear on search engines’ web results with paid search, or you can utilize search engine optimization (SEO) and grow your visitors organically. The problem is – people don’t trust ads. According to insights from ThinkWithGoogle, at least 600 million internet-connected devices are currently using adblocking software.
A better idea is to start a blog and begin creating valuable content for your consumers. Why a blog is important for SEO? Because this is how you will engage with visitors and increase your chances of being found online.
A company’s credibility can go a long way when it comes to growing and sustaining a business. The consumer’s trust is a hard thing to earn, and after it’s earned, it can easily be taken away.
Google and other search engines do an excellent job of updating their algorithm to rank businesses that offer high-quality content towards the top of their results. This creates a perception of businesses that rank higher on google are more credible than those that don’t. In most instances, they are more trustworthy, and that’s why Google ranked them that higher. Other times the company has better search engine optimization practices.
By creating high-quality, valuable content for users, you can improve your search ranking, which will lead to a more credible perception of the brand.
3.Gain Advantage Over the Competition
Many industries are becoming flooded with competition, making standing out an absolute must. You’re still questioning why SEO is important for business, it can give you the edge you need to gain an advantage over the competition.
If your content is optimized, as people search for things related to your business, they will come across your information rather than going to a competitor. If your company isn’t ranking on the top page of search results, it may be time to consider hiring a professional such as Infront Webworks to improve your SEO.
Hiring a professional can help give your SEO a boost by using proven strategies used by industry leaders.
4.Long Term Advantages
One of the many benefits of implementing good SEO practices into your digital marketing strategy is that it will continue to draw in new visitors if done correctly.
You can create what’s called “evergreen content,” which is content that remains relevant, and continue to see visitors engage with it. Evergreen content is any content that continues to see elevated interest around the topic. For example, people will always be looking for “how-to” videos no matter what time of year. If you own a grocery store and are looking to increase your online success, you could write articles like “how to cook spaghetti” and talk about the products you would be using.
Other types of evergreen content can include:
- Beginners guides
- Frequently asked questions
- and history
Evergreen content works well with local SEO as well. Writing articles about the town you live in and the best places to go can help garner attention.
5.Improved User Experience
Improving the user experience is the latest trend among digital marketers. This is because consumers are expecting it – over 50 percent of visitors will leave a website if it takes longer than 3 seconds to load.
The user experience is more than just website design or how fast it can load. It takes into account the total experience the visitor has while interacting with the brand. The idea is to make it as easy as possible for the consumer to complete the task they are trying to complete, such as purchase an item.
The difficulty with improving the user experience is that not every business is the same, and there is no perfect way of doing it. You will have to determine what works best with your target market. This is why on-page SEO is important because it will allow your users to find the information they are looking for easily.
Search engine optimization can help increase your conversion rate in a variety of ways. The conversion rate is the percentage of consumers visiting your website that completed the desired action.
SEO can help increase the conversion rate by first increasing your online visibility, which will lead to more paying users. It will also increase it by making it easier for the user to navigate your site and find relevant information.
7.Build Your Brand
Having a recognizable brand is a powerful thing for businesses. It can help engage consumers, give you an advantage over the competition, and allow you to grow your business
By using certain SEO techniques, you can effectively build your internet presence. As more people come across and engage with your content, it will also be building your brand. If the content is high quality and offers value to the user, they will remember the brand the next time they are looking for information.
Learn More About Why SEO Is Important for Your Business
Search engines are quickly becoming the preferred method of finding information, especially from mobile devices. This makes search engine optimization critical for any business looking to grow its brand and become industry leaders. With more people going online in general, it’s creating the perfect opportunity for businesses to capture.
To learn more about why SEO is important and how to get started, check out the rest of our blog!