Having a cool website design is useless if your users don’t have the best experience. User experience is not just how easy to navigate a site is. It can also mean what your users feel when they browse your site or use your products.
Seamless transitions, interactive elements of the site, and animations can enhance user experience. Therefore, you should know that this is an integral part of any website design. With that in mind, let’s have a look at some user experience factors you should always consider.
When describing what can be termed as useful in a business, you should understand that you’re not the user hence not a good judge. You can only tell if a site is helpful to your visitors when you compare it to something. Think about how your work can be useful to the people you’re making it for.
If you’re making something that isn’t going to be useful to the intended user, there’s no need to bring it to the market. Anything that only delivers aesthetic appeal or fun may be useful by some users, while others will not see them that way. Therefore, usefulness is in the eyes of the beholder.
2.Consider the Customer Attention Span
Do you know how long your users can concentrate on your site before getting distracted? According to a Microsoft study, the human attention span has reduced from 12 to 8 seconds. People now need to get information as fast as possible.
Your design must cope with the new behavior. Make sure you remove any unnecessary elements that can interfere with the attention and prevent you from achieving what you desire.
3.Usability Is Important
Usability means the extent to which users can achieve their objective using your product. A usable site should effectively allow users to achieve their goals. It’s unlikely for a product to succeed in the market if it’s not usable due to bad UX.
If you happen to have a useful feature that you add to your site, but it’s not usable, you’ll put your customer experience in jeopardy. What this means is that you need to be very careful with everything that goes into your site. Any feature or tools that you add in there must be useful to your customers.
4.Findable Site Improves User Experience
It doesn’t matter the kind of design or the amount of information you have in there. If your users can’t find your site, then all these are useless. You don’t want to waste the time of your visitors trying to browse through to the bottom of your site to find something.
Your users should find the information they’re looking for right where they need it. A findable website will is efficient and reliable. If they have to follow several steps to find something, your user is going to feel pestered.
5.Don’t Forget Accessibility
Not once have you come across that content online that have limited access. Many web designers ignore the accessibility part of the site. If you’re going to put some information out there meant to be used by everybody, then it should be accessible.
You should never leave out some people simply because they have limited capabilities. Being accessible will do a lot for you as far as user satisfaction is concerned. This is something that improves your brand reputation as your visitors will have a good impression of your site.
6.Consider Value for User Experience
A good user-experience should translate to a higher value. The design you come up with should be of perfect quality and offer value to the user. A worthwhile design is only measured by the number of problems it manages to solve.
If a product delivers value, that should be to both the business that makes it and the buyer who intends to use it. If your business can find something inexpensive that solves a rather difficult and expensive problem, it will be considered highly efficient. So, when designing your product, you must understand that value has a lot to say when it comes to purchasing decisions.
To ensure unmatched UX, you need to start by knowing your audience. These are the people who’re going to use your products; hence you should have some information about them. If you plan to come up with something they’ll love, you should start by understanding their needs and wants.
Make sure you carry out some user research before designing anything. Once you know their pain points, you can now develop your products thinking about the benefits and not just the features.
8.Credibility Matters for User Experience
If you’re going to interact with customers, always ensure they can trust you. To do this, you must see to it that you’re credible enough. With this era of technology, your users won’t allow you to fool them, and even a single mistake can make you lose credibility.
The ability of your users to trust in your business and the products you offer is crucial. Trusting in a product doesn’t only mean it does the job well but also provides accurate and useful information. If your user thinks that what you offer isn’t credible enough, it will be hard for you to deliver the user experience.
9.The Aesthetics Matter in User Experience
You might not believe it, but simple things such as aesthetics can improve the user experience. Your website needs to be desirable and appreciated by the person it’s meant for. If users have a good experience because your site is desirable, they’ll have a positive and long-lasting impression of it.
To reach this goal, you need to add extra effort in planning and creating a desirable site. Something that can offer customer satisfaction will is desirable and will ensure a good user experience.
User Experience Involves a Lot
So, you have the nine factors that determine incredible user experience. Are you ready to implement them on your site? Well, the answer is definitely yes if you want to impress your users and improve your brand reputation.
If the above information does not offer the solution you need for your business; you can still browse this site for more useful content. Even if it does, it doesn’t hurt to equip yourself with more knowledge.